FREE SYSTEMTurn every sales call into a Pain Point Library
A free Notion system that mines your recorded calls for your prospects' real pains, objections, and buying triggers, in their own words.
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1Duplicate the template
The whole system lives in one Notion database: the Pain Point Library. The live template is right below; click around it, open the views, read the sample rows from invented prospects to see exactly what a filled library looks like. When you are ready, open it in Notion, click Duplicate in the top right corner, and choose Duplicate without content to start with a clean library; the sample rows only exist to show you the finished state.
Open the template in Notion and duplicate itTipThe board view called Patterns by JTBD Tag is the money view. It groups every row by tag, so recurring objections and triggers jump out after a handful of calls.
2Learn the six tags
Every pain point gets exactly one tag. These six are the method; do not rename them.
- ▸Pain / Push: the problem making their life worse right now, in their words.
- ▸Trigger: the event that made them take the call. A death in the family, a diagnosis, a mortgage letter.
- ▸Belief / Identity: how they see themselves and the world. I am the provider. Agents are salesmen.
- ▸Objection / Anxiety: the reason they hesitate. Price, spouse sign off, been burned before.
- ▸Attempted Solution / Habit: what they rely on instead. Usually the free group policy through work.
- ▸Buying Motivation: the outcome they actually want. The kids never pay for a funeral.
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